Rules of Marketing and PR

If you have never used press releases in the past it is good idea to see how the pros in industry utilize this powerfull medium.

David Meerman Soctt, an online thought leadership strategist said following in his most reacent press release:

“If you’re still following the traditional PR techniques of emailing press releases and broadcast pitches to lots of people in your media database, I’m sure you’re finding it ineffective. OK, that’s the depressing news. The good news is that there are effective ‘new rules’ approaches that work very well to get your messages into the hands (and onto the screens) of reporters so they will be more likely to write about you. Don’t forget that reporters are always looking for interesting companies, products, and ideas to write about. They want to find you. But they don’t want spam email pitches.”

Online PR Expert Reveals the New Rules of PR and How to Reach the Media